According to data from 2019 that was published on Statista.com, around 2,52 billion people use some sort of messaging application. Around 90 % of customers want to message with businesses. One of the platforms that brands can use for this purpose is Viber, an...

Social media can be defined as a communication tool, designed to quickly and freely share content by anyone, with anyone. In 2020, around 3,6 billion people are using social media worldwide. Statista estimates that by 2025, this number will rise to 4,41 billion. For...

Each day, billions of emojis are being exchanged among mobile phone users. But not all of those are part of personal communication. These little pictographic characters, capturing basic human emotions, became a powerful marketing tool and push notifications are...

Web push notifications are very similar to their already well-known mobile notification counterparts. They work in a similar fashion, offering an instant and concise way of communicating with clients and offering relevant information for them. Are they useful you...

When thinking about mobile notifications, most often push messages come to people’s mind. These are the messages that show up on the home screen of your smartphone. While push messages offer great ways to engage your customers, there is another form of mobile...

In today’s competitive world, companies need to make sure they are offering the best experience possible for their clients. This is especially true in the finance industry, where both technological innovation, such as blockchain technology and legislative changes like...

In recent years, mobile usage and data traffic has been steadily increasing and at present, mobile website usage is on par with desktop across the globe (Mobile internet usage worldwide - Statistics & Facts). By having more and more clients who prefer smartphones...