3 ways to boost your website with web push notifications

3 ways to boost your website with web push notifications

3 ways to boost your website with web push notifications

3 ways to boost your website with web push notifications

Web push notifications are very similar to their already well-known mobile notification counterparts. They work in a similar fashion, offering an instant and concise way of communicating with clients and offering relevant information for them.

Are they useful you might ask?

According to one survey 46% of people enable transactional based web push messages in the finance sector as a preferred method over email notification.

An advantage of web push is its ease of use. Users can simply sign up for it during their visit to the website with the press of a single button, without having to fill in different forms with email addresses and names. This gives a quick and easy acquisition possibility for new leads.

Web push also has a great advantage over email communication. While email can get easily lost between the dozens of emails everyone receives, web push shows up on the screen of the user, which makes it visual and easy to notice.

Let’s see a few ideas how financial institutions can increase the quality of their online experience with the help of web push notifications.

Keep users up to date about their transaction and possible fraudulent activities

While mobile apps offer a great way to notify users about their transactions, websites are still being used often to conduct banking related activities. Catering to clients’ needs is important thus some push service providers, such as Pushwize, offer multi-platform push messages. In this way, the customer can choose her preferred way of communication.

By offering immediate web pushes to customers regarding their transactions, they can take action in timely manner. Examples can range anywhere from a customer waiting for their salary to initiate certain transactions or notifying the user of fraudulent activities in their bank account, such as sudden change of personal information or unexpected credit card activities.

Offer relevant services to customers based on their online interestsand behaviour

The browsing behaviour of customers can help banks in understanding their clients’ needs and better serve those. Action based web push can be triggered if a user visits certain parts of the website multiple times.

Take for example a client who visits the personal investing part of the website a few times. This is a sign that the person is interested in this product. In this case a special offer can be presented to the user to help them get started with investing or a personal meeting can be arranged.

Next to website analytics other smart technologies can be implemented as well, such as location tracking. Users who often travel then can be offered a discounted travel insurance.

However, offering personalised web push goes beyond of simply cross-and up-selling services to customers. User experience can also be enhanced and the trust of clients increased by offering important and relevant content to them.

In a form of a blog for example users can be kept updated about topics, which are relevant to their financial well-being. These can include anything from new pensions laws to mortgage interest rate changes. Customers will value these type of information as it helps them in navigating their personal finances better and make smarter choices about theirfuture.

Retain customers otherwise lost online

Web push can also be used to re-target customers who initially showed interest in a certain product but left the webpage in the middle of the search for some reason. Re-targeting campaigns are not new, online advertisements and even in email (if available) is widely used for these purposes.

However, in comparison with online ads, retargeting with web push is a much cheaper way to re-engage your potential customers and offer a more visibly pleasing manner of communication.

With web push retargeting, customers already signalled their interest in receiving relevant messages from the bank by opting in, making them more receptive to the message. Using this form of communication, the timing of the re-targeting can also be adjusted for highest relevancy, for example a few hours after the initial visit on the website, while the lead is still fresh.

Conclusion for web push notifications

Web push notification offer a great additional communication channel for banks to reach their customers with relevant messages. This channel can be used for many purposes, such as supporting clients in making better decisions for their future or offering personalized services fitting their current needs.

When used in the correct way it can be a low cost yet effective way of keeping clients engaged and catering to their needs through the entirety of their relationship with the bank.

Web push notifications are very similar to their already well-known mobile notification counterparts. They work in a similar fashion, offering an instant and concise way of communicating with clients and offering relevant information for them.

Are they useful you might ask?

According to one survey 46% of people enable transactional based web push messages in the finance sector as a preferred method over email notification.

An advantage of web push is its ease of use. Users can simply sign up for it during their visit to the website with the press of a single button, without having to fill in different forms with email addresses and names. This gives a quick and easy acquisition possibility for new leads.

Web push also has a great advantage over email communication. While email can get easily lost between the dozens of emails everyone receives, web push shows up on the screen of the user, which makes it visual and easy to notice.

Let’s see a few ideas how financial institutions can increase the quality of their online experience with the help of web push notifications.

Keep users up to date about their transaction and possible fraudulent activities

While mobile apps offer a great way to notify users about their transactions, websites are still being used often to conduct banking related activities. Catering to clients’ needs is important thus some push service providers, such as Pushwize, offer multi-platform push messages. In this way, the customer can choose her preferred way of communication.

By offering immediate web pushes to customers regarding their transactions, they can take action in timely manner. Examples can range anywhere from a customer waiting for their salary to initiate certain transactions or notifying the user of fraudulent activities in their bank account, such as sudden change of personal information or unexpected credit card activities.

Offer relevant services to customers based on their online interestsand behaviour

The browsing behaviour of customers can help banks in understanding their clients’ needs and better serve those. Action based web push can be triggered if a user visits certain parts of the website multiple times.

Take for example a client who visits the personal investing part of the website a few times. This is a sign that the person is interested in this product. In this case a special offer can be presented to the user to help them get started with investing or a personal meeting can be arranged.

Next to website analytics other smart technologies can be implemented as well, such as location tracking. Users who often travel then can be offered a discounted travel insurance.

However, offering personalised web push goes beyond of simply cross-and up-selling services to customers. User experience can also be enhanced and the trust of clients increased by offering important and relevant content to them.

In a form of a blog for example users can be kept updated about topics, which are relevant to their financial well-being. These can include anything from new pensions laws to mortgage interest rate changes. Customers will value these type of information as it helps them in navigating their personal finances better and make smarter choices about theirfuture.

Retain customers otherwise lost online

Web push can also be used to re-target customers who initially showed interest in a certain product but left the webpage in the middle of the search for some reason. Re-targeting campaigns are not new, online advertisements and even in email (if available) is widely used for these purposes.

However, in comparison with online ads, retargeting with web push is a much cheaper way to re-engage your potential customers and offer a more visibly pleasing manner of communication.

With web push retargeting, customers already signalled their interest in receiving relevant messages from the bank by opting in, making them more receptive to the message. Using this form of communication, the timing of the re-targeting can also be adjusted for highest relevancy, for example a few hours after the initial visit on the website, while the lead is still fresh.

Conclusion for web push notifications

Web push notification offer a great additional communication channel for banks to reach their customers with relevant messages. This channel can be used for many purposes, such as supporting clients in making better decisions for their future or offering personalized services fitting their current needs.

When used in the correct way it can be a low cost yet effective way of keeping clients engaged and catering to their needs through the entirety of their relationship with the bank.

Are you ready to enhance the online experience of your users with the help of web notifications? In that case, get in touch with us for a free consultation and let us help you identify the best ways how you can serve your customers.

How to improve mobile banking experience with in-app messages?

How to improve mobile banking experience with in-app messages?

How to improve mobile banking experience with in-app messages?

How to improve mobile banking experience with in-app messages?

When thinking about mobile notifications, most often push messages come to people’s mind. These are the messages that show up on the home screen of your smartphone. While push messages offer great ways to engage your customers, there is another form of mobile notifications which should not be ignored, namely in-app messages.

Great advantage of in app messages is that they do not require opt-in from the user compared to push notifications or web push. You can immediately reach your whole user base. However, you do want to be cautious, because un-personalized, general notifications do frustrate users and can lead to the deletion of the mobile app. Personalizing your communication has additional benefits for your users, then simply reaching them with a general offer, which make it more engaging and more likely to get responses to.

Let’s see a few examples for in-app messages that provide added value, without being just another notification, which they will ignore.

Increase customer retention and usefulness of the mobile app

One of the greatest struggles of mobile app offerings is to keep the customers using the app after they have been downloaded from the store. Many people stop using the app after the first time and delete it eventually.

Since 27% of millennials are completely reliant on a mobile app for their banking, it’s imperative to offer a great onboarding experience and encourage the user to make the best out of the mobile offering.

A great way to make sure that the user keeps using the app is to help her understand how it works and what great things she can do via your mobile app.

In-app messages provide a great opportunity here. With these type of notifications companies can explain their users how to use the app in a timely and relevant fashion.

For example, when the user first launches the app, an on-boarding can explain the most important features and how do they work. Later, when the user starts using specific parts of the app, for example transferring money to a savings account in a banking application, with the help of in app messages, the features and possibilities of the savings account can be explained in detail.

The user will feel more empowered and encouraged to keep using the application.

Notify customers regarding the unavailability of the service

People want to make sure they can handle their financial transaction in a timely and orderly manner. Unfortunately, it can happen that transactions cannot be completed at a given moment, due to internal issues or external events.

Using in-app messages is a great way to notify customers about upcoming maintenance activities or send reminder about public holidays, in advance.

Not only will customers be less frustrated and thankful to get notified on time to be able to adjust their transactions, it will also reduce the bank’s customer service costs. Instead of customers having to call with the bank to get information about the unavailability of the service, the mobile app can be used to communicate in advance.

Educate customers and create up-and cross-sell opportunities

A mobile application is not finalized the moment it launches in the app store. It’s a continuous work, it has to be improved with feedback, updated with new features responding to market needs and maintained due to technological changes, such as mobile OS updates.

Due to automatic update feature on mobile phones, often an update can go unnoticed by the user. A great way to keep the user informed about new feature added to the app and increasing engagement is to educate the user with in-app messages about these updates and show them how they work.

Next to educating, in app messages can also be used to offer relevant offers to users based on the information available about them. Due to smart mobile technologies like location tracking or in app behavior tracking, user can get personalized offers based on their needs.

Frequent travels can get travel insurance offers while someone who’s account balance has decreased below a certain threshold can get an overdraft loan, to weather temporary decrease in their funds.

These offers are great, because they cater to the user personal situation, instead of offering a general service, which she doesn’t need.

Conclusion

Next to mobile notifications, in-app messages offer an additional layer of communication with the customers, without the need for opt-in on their part. By using this communication in a smart way, banks can offer a more personalized experience to their users while also helping them in mastering the use of the mobile offering.

Benefits of this personalized communication reach far beyond just good user experience but also provide other benefits, such as possible decreased costs on the bank’s side and increased engagement on the user’s side.

When thinking about mobile notifications, most often push messages come to people’s mind. These are the messages that show up on the home screen of your smartphone. While push messages offer great ways to engage your customers, there is another form of mobile notifications which should not be ignored, namely in-app messages.

Great advantage of in app messages is that they do not require opt-in from the user compared to push notifications or web push. You can immediately reach your whole user base. However, you do want to be cautious, because un-personalized, general notifications do frustrate users and can lead to the deletion of the mobile app. Personalizing your communication has additional benefits for your users, then simply reaching them with a general offer, which make it more engaging and more likely to get responses to.

Let’s see a few examples for in-app messages that provide added value, without being just another notification, which they will ignore.

Increase customer retention and usefulness of the mobile app

One of the greatest struggles of mobile app offerings is to keep the customers using the app after they have been downloaded from the store. Many people stop using the app after the first time and delete it eventually.

Since 27% of millennials are completely reliant on a mobile app for their banking, it’s imperative to offer a great onboarding experience and encourage the user to make the best out of the mobile offering.

A great way to make sure that the user keeps using the app is to help her understand how it works and what great things she can do via your mobile app.

In-app messages provide a great opportunity here. With these type of notifications companies can explain their users how to use the app in a timely and relevant fashion.

For example, when the user first launches the app, an on-boarding can explain the most important features and how do they work. Later, when the user starts using specific parts of the app, for example transferring money to a savings account in a banking application, with the help of in app messages, the features and possibilities of the savings account can be explained in detail.

The user will feel more empowered and encouraged to keep using the application.

Notify customers regarding the unavailability of the service

People want to make sure they can handle their financial transaction in a timely and orderly manner. Unfortunately, it can happen that transactions cannot be completed at a given moment, due to internal issues or external events.

Using in-app messages is a great way to notify customers about upcoming maintenance activities or send reminder about public holidays, in advance.

Not only will customers be less frustrated and thankful to get notified on time to be able to adjust their transactions, it will also reduce the bank’s customer service costs. Instead of customers having to call with the bank to get information about the unavailability of the service, the mobile app can be used to communicate in advance.

Educate customers and create up-and cross-sell opportunities

A mobile application is not finalized the moment it launches in the app store. It’s a continuous work, it has to be improved with feedback, updated with new features responding to market needs and maintained due to technological changes, such as mobile OS updates.

Due to automatic update feature on mobile phones, often an update can go unnoticed by the user. A great way to keep the user informed about new feature added to the app and increasing engagement is to educate the user with in-app messages about these updates and show them how they work.

Next to educating, in app messages can also be used to offer relevant offers to users based on the information available about them. Due to smart mobile technologies like location tracking or in app behavior tracking, user can get personalized offers based on their needs.

Frequent travels can get travel insurance offers while someone who’s account balance has decreased below a certain threshold can get an overdraft loan, to weather temporary decrease in their funds.

These offers are great, because they cater to the user personal situation, instead of offering a general service, which she doesn’t need.

Conclusion

Next to mobile notifications, in-app messages offer an additional layer of communication with the customers, without the need for opt-in on their part. By using this communication in a smart way, banks can offer a more personalized experience to their users while also helping them in mastering the use of the mobile offering.

Benefits of this personalized communication reach far beyond just good user experience but also provide other benefits, such as possible decreased costs on the bank’s side and increased engagement on the user’s side.

Are you ready to offer an enhanced experience to your users? Let’s brainstorm together to see how your customers can benefit from in-app messages.