Web push notifications are very similar to their already well-known mobile notification counterparts. They work in a similar fashion, offering an instant and concise way of communicating with clients and offering relevant information for them.

Are they useful you might ask?

An advantage of web push is its ease of use. Users can simply sign up for it during their visit to the website with the press of a single button, without having to fill in different forms with email addresses and names. This gives a quick and easy acquisition possibility for new leads.

Web push also has a great advantage over email communication. While email can get easily lost between the dozens of emails everyone receives, web push shows up on the screen of the user, which makes it visual and easy to notice.

Let’s see a few ideas how financial institutions can increase the quality of their online experience with the help of web push notifications.

Keep users up to date about their transaction and possible fraudulent activities

While mobile apps offer a great way to notify users about their transactions, websites are still being used often to conduct banking related activities. Catering to clients’ needs is important thus some push service providers, such as Pushwize, offer multi-platform push messages. In this way, the customer can choose her preferred way of communication.

By offering immediate web pushes to customers regarding their transactions, they can take action in timely manner. Examples can range anywhere from a customer waiting for their salary to initiate certain transactions or notifying the user of fraudulent activities in their bank account, such as sudden change of personal information or unexpected credit card activities.

Offer relevant services to customers based on their online interestsand behaviour

Next to website analytics other smart technologies can be implemented as well, such as location tracking. Users who often travel then can be offered a discounted travel insurance.

However, offering personalised web push goes beyond of simply cross-and up-selling services to customers. User experience can also be enhanced and the trust of clients increased by offering important and relevant content to them.

In a form of a blog for example users can be kept updated about topics, which are relevant to their financial well-being. These can include anything from new pensions laws to mortgage interest rate changes. Customers will value these type of information as it helps them in navigating their personal finances better and make smarter choices about theirfuture.

Retain customers otherwise lost online

Web push can also be used to re-target customers who initially showed interest in a certain product but left the webpage in the middle of the search for some reason. Re-targeting campaigns are not new, online advertisements and even in email (if available) is widely used for these purposes.

However, in comparison with online ads, retargeting with web push is a much cheaper way to re-engage your potential customers and offer a more visibly pleasing manner of communication.

With web push retargeting, customers already signalled their interest in receiving relevant messages from the bank by opting in, making them more receptive to the message. Using this form of communication, the timing of the re-targeting can also be adjusted for highest relevancy, for example a few hours after the initial visit on the website, while the lead is still fresh.

Conclusion for web push notifications

Web push notification offer a great additional communication channel for banks to reach their customers with relevant messages. This channel can be used for many purposes, such as supporting clients in making better decisions for their future or offering personalized services fitting their current needs.

When used in the correct way it can be a low cost yet effective way of keeping clients engaged and catering to their needs through the entirety of their relationship with the bank.

Web push notifications are very similar to their already well-known mobile notification counterparts. They work in a similar fashion, offering an instant and concise way of communicating with clients and offering relevant information for them.

Are they useful you might ask?

An advantage of web push is its ease of use. Users can simply sign up for it during their visit to the website with the press of a single button, without having to fill in different forms with email addresses and names. This gives a quick and easy acquisition possibility for new leads.

Web push also has a great advantage over email communication. While email can get easily lost between the dozens of emails everyone receives, web push shows up on the screen of the user, which makes it visual and easy to notice.

Let’s see a few ideas how financial institutions can increase the quality of their online experience with the help of web push notifications.

Keep users up to date about their transaction and possible fraudulent activities

While mobile apps offer a great way to notify users about their transactions, websites are still being used often to conduct banking related activities. Catering to clients’ needs is important thus some push service providers, such as Pushwize, offer multi-platform push messages. In this way, the customer can choose her preferred way of communication.

By offering immediate web pushes to customers regarding their transactions, they can take action in timely manner. Examples can range anywhere from a customer waiting for their salary to initiate certain transactions or notifying the user of fraudulent activities in their bank account, such as sudden change of personal information or unexpected credit card activities.

Offer relevant services to customers based on their online interestsand behaviour

Next to website analytics other smart technologies can be implemented as well, such as location tracking. Users who often travel then can be offered a discounted travel insurance.

However, offering personalised web push goes beyond of simply cross-and up-selling services to customers. User experience can also be enhanced and the trust of clients increased by offering important and relevant content to them.

In a form of a blog for example users can be kept updated about topics, which are relevant to their financial well-being. These can include anything from new pensions laws to mortgage interest rate changes. Customers will value these type of information as it helps them in navigating their personal finances better and make smarter choices about theirfuture.

Retain customers otherwise lost online

Web push can also be used to re-target customers who initially showed interest in a certain product but left the webpage in the middle of the search for some reason. Re-targeting campaigns are not new, online advertisements and even in email (if available) is widely used for these purposes.

However, in comparison with online ads, retargeting with web push is a much cheaper way to re-engage your potential customers and offer a more visibly pleasing manner of communication.

With web push retargeting, customers already signalled their interest in receiving relevant messages from the bank by opting in, making them more receptive to the message. Using this form of communication, the timing of the re-targeting can also be adjusted for highest relevancy, for example a few hours after the initial visit on the website, while the lead is still fresh.

Conclusion for web push notifications

Web push notification offer a great additional communication channel for banks to reach their customers with relevant messages. This channel can be used for many purposes, such as supporting clients in making better decisions for their future or offering personalized services fitting their current needs.

When used in the correct way it can be a low cost yet effective way of keeping clients engaged and catering to their needs through the entirety of their relationship with the bank.

Great advantage of in app messages is that they do not require opt-in from the user compared to push notifications or web push. You can immediately reach your whole user base. However, you do want to be cautious, because un-personalized, general notifications do frustrate users and can lead to the deletion of the mobile app. Personalizing your communication has additional benefits for your users, then simply reaching them with a general offer, which make it more engaging and more likely to get responses to.

Let’s see a few examples for in-app messages that provide added value, without being just another notification, which they will ignore.

Increase customer retention and usefulness of the mobile app

The user will feel more empowered and encouraged to keep using the application.

Notify customers regarding the unavailability of the service

Educate customers and create up-and cross-sell opportunities

Conclusion

Benefits of this personalized communication reach far beyond just good user experience but also provide other benefits, such as possible decreased costs on the bank’s side and increased engagement on the user’s side.

Great advantage of in app messages is that they do not require opt-in from the user compared to push notifications or web push. You can immediately reach your whole user base. However, you do want to be cautious, because un-personalized, general notifications do frustrate users and can lead to the deletion of the mobile app. Personalizing your communication has additional benefits for your users, then simply reaching them with a general offer, which make it more engaging and more likely to get responses to.

Let’s see a few examples for in-app messages that provide added value, without being just another notification, which they will ignore.

Increase customer retention and usefulness of the mobile app

The user will feel more empowered and encouraged to keep using the application.

Notify customers regarding the unavailability of the service

Educate customers and create up-and cross-sell opportunities

Conclusion

Benefits of this personalized communication reach far beyond just good user experience but also provide other benefits, such as possible decreased costs on the bank’s side and increased engagement on the user’s side.